Para is a design studio creating lighting & objects from a sustainable outset, considering the planet, its resources, and its people. We experiment and play with ideas of the present and future through digital narratives. Occupying the liminal realm between physical and digital, we seek to combine technological advancements with sensibility qualities to create visual forms that are at the intersection of design and art, old and new, light and shadow.
Our synthetic realities translate into sculptures, visual imagery, and installations that bring craft, body, nature, and technology together. Between craftsmanship and technology, the sculptural objects of Para take shape thanks to 3D printing. We turned our closet into a mini factory. This technique of 3D printing aims to develop a vast repertoire of shapes and textures creating unique design pieces.
Alina Moise - Founder & Creative Partner (b.1994) is a licensed architect and an award-winning product designer within Romanian Design Week and National Architecture Annual, passionate about painting, plants, and photography. Iustin Băisan - Founder & Strategic Partner (b.1995) is a school teacher, willing to bring art experience and beauty into peoples' life. Miso (b.2019) is our mischief photo assistant.
Working with digital tools allows us to make our processes more effective. We are provided with a sustainable workflow by rendering realities and being able to test and modify things on a detailed level before taking physical form. The advantage of projects living digitally is that they can forever be modified, adjusted, and renewed. By using technologies such as 3D printing, we avoid having to create more objects than needed so our objects do not physically exist until you choose to own one so each reflects your participation in its creation. The design is optimized to avoid post-processing and build additional supports to reduce unnecessary waste and pollution.
By using 3D printing technology, we can localize our production, minimize material waste, and reduce energy consumption. Our material choice is EU-sourced filaments from recycled plastic - which are made of recycled drinking bottles and bioderived materials originally produced from corn starch but recycled again from food packaging. We rescued plastic waste to produce useful objects bringing new life to what would otherwise be a non-biodegradable material waste.
May 2022 - PARAdise Exhibition - at Artichoke Social House, as part of Romanian Design Week, Design GO
May 2022 - RDW Concept Store - at Combinatul Fondului Plastic as part of Romanian Design Week
Igloo Magazine Interview – featured in the Sustainable Design Section of Igloo, highlighting the sustainable concept of Project Para;